Traffic is the lifeblood of every company, because if there is no traffic, it will not be able to attract people's attention, so there will be no customers.
How can there be sales without customers, and there will be no profits. This, in turn, causes companies to soon have cash flow problems. It's as if your shop is a dead end, no one walks through your shop every day, and it is impossible to do it.
Getting traffic is the most important thing every company should do, because it determines the company's viability.
There are many different ways to attract traffic to a company. They have their own advantages and disadvantages.
Generally, they are divided into free traffic (Free Traffic) or paid traffic (Paid Traffic).
Today, let us discuss Pros & Cons for free traffic and paid traffic.
As the name suggests, free traffic does not involve the use of money to obtain traffic, because it uses a free method.
Although it is free, there is no free lunch in this world. What you have to pay is a lot of time and energy.
Although you may spend a lot of time and energy on generating free traffic, you may still not see it bring you income. This is exactly why so many new friends started out with a lot of enthusiasm to use as Bloggers, thinking that they would have a good income in one or two months, but after a few months, they didn’t even receive a stewed chicken, so they left in frustration. .
The reason is that free traffic cannot guarantee equal income, that is, the time and effort spent a lot of time is not directly proportional to your income, so you will easily be at a loss.
You cannot control how many eyeballs your article or promotion can attract.
Since everyone is fighting for free business opportunities, the competition is fierce and it is difficult to attract the attention of the audience.
However, if you succeed in attracting their attention, you can still use the free traffic method to attract a very targeted audience.
Forum Forum is a good example of getting targeted free eyeballs, because the audience there has already targeted themselves to specific topics/niche markets (Niche Mareket).
This is a way to attract customers by paying for traffic.
Therefore, it does consume money in the process, but the result is much faster than the free traffic method.
It works by purchasing advertising space in specific media such as social media or websites to promote your product or platform.
In addition to getting results faster, it also allows you to choose different positioning.
You can target different audiences at will.
Paid traffic allows you to control how many eyeballs you want to attract on the product/business.
The more money you spend, the more eyeballs you will get because your ad will show more times.
It does not take a lot of time or energy to see the results.
It is best to use free traffic to log the paid traffic. In fact, there is no inevitable answer.
The reason for this is that both of them have their own advantages and disadvantages.
In order to get the greatest potential from these two worlds, it is wise to use both methods.
For example, you can first use the free traffic method to generate a certain amount of sales for your business, and then use some or even all of the profit to put on paid traffic.
Using this strategy, you can expand your business faster, and you can also better control your business.